Packaging is no longer in reality important because of its functionality, its layout intention also determines a brand’s success. These days, we comprehend packaging is no longer sincerely a sphere in conformity with comprising goods: it promotes products, the organization working them, that communicates including consumers, and ultimately that shifts goods, making them commercially attractive yet viable.

While some people think you shouldn’t look towards the internet for inspiration in order to “keep their ideas pure”. Don’t worry though, many people including myself, use the internet as a source of inspiration. Pew Research studies found that many artists and musicians use the internet as a tool to improve how they make, market, and sell their works.

Strategically designed packaging creates numerous factors of cost for brand owners. Great packaging differentiates a product from its competitors, provides the consumer experience, gives a medium for communication, and conveys a product’s value.

Within the marketing industry many professionals know one of the main forces driving customers decisions when buying a product is packaging design.

Consumers' tastes and preferences change all the time, companies and designers need to know the current trends to be competitive in the market.

More and more younger generations are looking towards businesses to help the fight against climate change, if you want their business you need to get on board.